Video Advertising Retains the Crown

Despite the digital transformation, video advertising remains the gold standard. According to the BVDW study, 92% of the surveyed experts view video advertising as the most important advertising channel of the future. This underscores the continuing importance of visual content in the advertising landscape.

AI as an Efficiency Booster

A particularly interesting aspect of the study is the growing role of Artificial Intelligence (AI) in the industry. The majority of respondents expect AI to lead to significant efficiency gains. This could fundamentally change the way media agencies work and open up new possibilities for innovative advertising strategies.

Optimistic Outlook for the Future

Despite the challenges that come with digital transformation, media agencies look to the future with confidence. The BVDW study shows that the industry is ready to adapt and use new technologies to continue being successful.

Conclusion

The combination of proven advertising formats like video and innovative technologies like AI seems to be the key to the future success of media agencies. It remains exciting to observe how these developments will concretely impact the industry in the coming years.

Source: German Federal Association of Digital Economy (BVDW)